Opolis Clothing Company
Social strategy & content creation
In a one-man-show effort, I developed daily social content — paid and organic— for Opolis Clothing across Facebook, Instagram and Snapchat that showcased products, connected with local culture and brought the brand personality to life. I identified target markets and potential consumers to structure a content plan that increased engagement by 18% and drove website traffic up by 29% in the first year of implementation. From strategy and ideation to creation and execution, I got hands on experience in the various advertising departments I now work with daily.
In addition to strategy and content creation, I got to play designer by making some best-selling shirts for my favorite sports teams.
